The future of food and nutrition is uncertain. We expect 9.7 billion people to be on this planet by 2050, all of whom need to be supported by our food production. Climate change, droughts, limited water access, over-fishing, and a variety of potential food-related diseases remain a growing risk to our well-being.

Nutrition is another major uncertainty. Food production is globalized, but producers are faceless. We rely on importers, distributors, restaurants, and retailers to choose good ingredients for us to consume. Yet, the nutritional content of our food is a question to many. The end result is overnutrition and undernutrition across North America and the developing world.

We live in an age of unparalleled global reach and same day shipping, but North America continues to deal with food deserts and food swamps. The problem goes beyond producing good ingredients; it is also the lack of access to healthy foods that complicates the issue.

These factors contribute to the ongoing health crisis in North America. Diabetes, obesity, heart disease and other diet-related diseases are on the rise. As human health suffers, health care costs continue to mount, creating an additional, and unnecessary, strain on society.

Fed is the future of food. We see the need for an efficient, waste-free, nutritious diet throughout the world in order to address our food problems. We see the future of nutrition as deeply personalized, with diets being customized to each individual based on their biology. We see food as being fast, easy, healthy, and delicious for everyone. Fed brings together food experts and technology, making food security the global standard.
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